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Course Description:

Everybody else is Tweeting… does that mean it's right for you? Companies often jump on board the latest fad before considering whether or not it's the right tool for their business... or before they have any sort of strategy at all. In this course, Jennifer Evans Cario explains strategies, tips, best uses, and the best Twitter tools. In the end, you should have all the information you need to figure out how Twitter can be a valuable marketing tool for your business whether you're in the B2B or B2C game.

Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Streaming video lessons and study resources are all available online 24x7.

Microblogging & Twitter Curriculum:

  • Microblogging Overview
  • Leveraging Twitter Part 1: What is Twitter?
  • Leveraging Twitter Part 2: Why Use Twitter?
  • Leveraging Twitter Part 3: Define a Goal, Create a Strategy
  • Leveraging Twitter Part 4: Tools and Tracking

At the conclusion of this course, you will receive a Certificate of Completion from Market Motive.  This course also meets requirements for professional development and provides CUEs.

Hours: 6; Access: 3 months; Price: $299

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