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Course Description:

Facebook is not just for baby pictures any more.  It has become a powerful business marketing tool.  In this course, Jennifer Evans Cario uncovers not only the social networking opportunities for individuals, but how businesses can take a simple networking application and turn it into a massive lead generation and customer communication platform. From custom landing pages to groups to apps and visitor analysis, you'll learn all the ins and outs of this versatile and far-reaching social networking application.

Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Streaming video lessons and study resources are all available online 24x7.

Facebook Marketing Curriculum:  

  • Understanding Facebook
  • Getting Started with Facebook
  • Understanding & Boosting Facebook’s News Feed Algorithm
  • Integrating Facebook with Other Efforts
  • Facebook Analytics

Hours: 4; Access: 3 months; Price: $99

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