Pinterest is a powerful new marketing channel that requires serious strategy. It's a community of people predisposed to collect and share, who have defined their areas of interest, and volunteered to share. So if you can find your audience (and its influencers) and provide them with great content, they'll engage with you, and help you find more prospects. Our teacher breaks down Pinterest marketing into easily relatable business concepts, giving you a framework to help build your strategy. Of course, once you've integrated Pinterest into your marketing mix, you'll need to know if it's working: You will also learn how to set up analytics to track and evaluate your efforts, so you can see if you're headed in the right direction, and respond early and authoritatively if change is required.
Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Streaming video lessons and study resources are all available online 24x7.
Pinterest Marketing Curriculum:
- What is Pinterest
- Getting Started with Pinterest
- Building a Pinterest Strategy
- Measure and Refine
Hours: 6; Access: 3 months; Price: $299
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