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Course Description:

Social Media is evolving fast.  How can you keep up with all the options, platforms, and trends, much less know which ones are worth pursuing? Take your training to the next level with comprehensive Social Media Training and learn not only how to use each tool but how to decide which strategy is better for which type of campaign and what kind of business.  Jennifer Evans Cario and Greg Jarboe will give you everything you need to run your own highly successful social media campaign. 

Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Streaming video lessons, downloadable workbooks, and web-based quizzes and tests are all available online 24x7. 

This course is preparatory for the OMCP™ Certification test.


Recommended prerequisites: Social Media Marketing Foundations


Social Media Marketing Curriculum:   

Introduction to Social Media

Creating a Social Media Strategy

Understanding Paid, Earned, and Owned Social Media

Blogging For Business

Viral Marketing

Finding and Communicating with Your Influencers

Video and YouTube

YouTube Advertising

Social Networking and Facebook

Facebook Advertising

Microblogging and Twitter

Twitter Advertising

Online Reputation Management

Social Media Measurement

Social Media Analytics

Marketing Through LinkedIn

Pinterest and Image Marketing


Hours: 45; Access: 4 months; Price: $999


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