This class has two main goals:
- To introduce you to the range of cases where people (consumers, investors, managers, and significant others) make decisions that are inconsistent with standard economic theory and the assumptions of rational decision making. This is the lens of behavioral economics.
- To help you think creatively about the applications of behavioral economic principles for the development of new products, technology based products, public policies, and to understand how business and social policy strategies could be modified with a deeper understanding of the effects these principles have on employees and customers.
Course Reviews (5)
Terrific! One of the most enjoyable free course offered. Very beneficial to anybody interested in Economy.
This is a great course. Behavioural Economics has been a wonderful surprise. The production quality of the course is fantastic, Dan Ariely is an engaging lecturer and the content relevant and surprising.
Most Popular Coursera Courses
Great leaders move us through our emotions. They establish a deep emotional connection with others called resonance. Their own levels of emotional intelligence allow them to create ......read more