Associate of Applied Science in Business Administration with Entrepreneurship Specialization
- Focus on the elements of business needed to run your own company.
- Learn how to apply business concepts to real-world scenarios.
- Get your startup off the ground by studying the latest business tools and techniques.
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As a student in the associate’s degree in business program, your classes will focus on the technical skills, knowledge, and professional work habits relevant to entry-level positions in banking, retail, sales, human resources, and elsewhere. You’ll have the opportunity to:
- Examine the impact of state/federal laws and regulations on business
- Identify the tasks and responsibilities of managers in organizations
- Explore marketing principles used in effective business strategies
- Utilize new technology and software applications for business
- Study human resources concepts and activities within organizations
- Apply the basic principles of economics, finance, and accounting
The ability to keep day-to-day operations running smoothly is highly valued in today's complex business environments. Whether you are preparing to enter the workforce or are seeking the credentials to advance your career, earning an Associate of Applied Science in Business Administration at Kaplan University may help you establish your position as a member of this challenging field.† ‡
You can specialize in Entrepreneurship by adding the following courses to your core curriculum:
Building Customer Sales and Loyalty
This course studies the use of the following promotional tools and their applications: advertising, sales promotions, events, and loyalty and frequency shopper programs. It looks at the application of these tools to increase customer market share. This course examines the effect that consumer behavior and customer management have on brand image and loyalty.
Starting A Business
This course will introduce students to the world of entrepreneurship and their role in small business. There will be an emphasis on building a business which will include the elements of entrepreneurship, management, marketing, and finance. The Internet will be used as a resource and many real-life cases will be studied.
Small Business Management
In this course, students will enhance problem-solving skills and develop a practical understanding of small business management principles.
In this course, students will learn how companies can develop customer loyalty and address personalized customer needs. Students will apply concepts learned to real-world scenarios and learn how to recapture previous customers and acquire new ones through effective relationship-building strategies. Online communication tools and call center strategies will also be examined.
Specialization courses are completed within the major requirements of the degree plan.
- • Business
- • Customer Service
- • Custom Specialization
- • Meeting and Event Planning
- • Hospitality Management
- • Health Club Operations
- • Information Processing
- • Office Management
- • Retail Management
- • Sales
- • Small Business Management
If you are transferring in credit based on the military occupations listed above, you will be placed into a custom specialization.
* Based on a member of the military who transfers in the maximum amount of quarter credit hours: 65 for medical MOS, 60 for military police and information technology MOS, 50 for combat arms MOS, 55 for paralegal specialist MOS, 45 for recruiter MOS. Coursework reduction reflects an educational mapping based on the completion of the standard courses required for rank advancement as well as credit for occupation duties. Credit awards have service-level requirements. Exact transfer amount may vary depending on completed military courses and occupations as listed on your official Joint Service Transcript(s). State-specific requirements, as listed in catalog.kaplanuniversity.edu, may apply. All credits must be validated on official transcript(s) to be eligible to transfer.
† Kaplan University cannot guarantee employment or career advancement.
‡ While many of Kaplan University's degree programs are designed to prepare graduates to pursue continued bachelor-, graduate- or doctorate-level education, the University cannot guarantee that students will be granted admission to any programs.
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Average class size for the 2013–2014 academic year; The Year in Review: 2013–2014, Kaplan University Academic Report, winter 2015.
Nearly 13 percent of recent graduates completed the 2013–2014 Kaplan University Alumni Survey.